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Marketing research /

Bibliographic Details
Main Author: Gupta, S. L.
Format: Printed Book
Language:English
Published: New Delhi : Excel Books, 2006.
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245 |a Marketing research /  |c S. L. Gupta 
260 |a New Delhi :  |b Excel Books,  |c 2006. 
300 |a 599 p. 
505 |a 1) marketing research 2) research design 3) value of information in decision-making 4) marketing information system and marketing research 5) attitude measurement and scaling 6) primary method of data collection 7) sample and sampling distribution 8) test 
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