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International marketing(with CD) /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Oxford University Press,
2008.
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Table of Contents:
- 1)concept of international marketing 2) emerging opportunities in international markets 3) world trade organisation 4) scanning the international economic environment 5) international marketting research 6) decision -making process for international marke