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Industrial marketing: text and cases,2/e /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Tata McGraw-Hill,
2007.
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| Edition: | 2nd. ed. |
| Subjects: |
Table of Contents:
- 1) the nature of industrial marketing 2) understanding industrial markets and environment 3)the nature of industrial buying and buying behaviour 4)Buyer-seller relationship 5) Industrial marketing intelligence and marketing research 6)Industrial market se