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Industrial marketing: text and cases,2/e /

Bibliographic Details
Main Author: Havaldar, Krishna K.
Format: Printed Book
Language:English
Published: New Delhi : Tata McGraw-Hill, 2007.
Edition:2nd. ed.
Subjects:
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100 |a Havaldar, Krishna K. 
245 |a Industrial marketing:  |b text and cases,2/e /  |c Krishna K. Havaldar 
250 |a 2nd. ed. 
260 |a New Delhi :  |b Tata McGraw-Hill,  |c 2007. 
300 |a 379 p. 
505 |a 1) the nature of industrial marketing 2) understanding industrial markets and environment 3)the nature of industrial buying and buying behaviour 4)Buyer-seller relationship 5) Industrial marketing intelligence and marketing research 6)Industrial market se 
650 |x Marketing. 
942 |c BK 
999 |c 57891  |d 57891 
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