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Business policy and stratergic management: concepts and applications /

Podrobná bibliografie
Hlavní autor: Gupta, Vipin ,.
Médium: Printed Book
Jazyk:English
Vydáno: New Delhi : Prentice Hall of India, 2007.
Vydání:2nd. ed.
Obsah:
  • 1) business policy and strategic management 2) strategic intent 3)business strategy formulation 4) strategic functions and functional strategies 5) internal analysis 6) external analysis 7) competitive gaming strategy 8) corpotate strategy formulation 9)