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Business policy and stratergic management: concepts and applications /

Dades bibliogràfiques
Autor principal: Gupta, Vipin ,.
Format: Printed Book
Idioma:English
Publicat: New Delhi : Prentice Hall of India, 2007.
Edició:2nd. ed.
Taula de continguts:
  • 1) business policy and strategic management 2) strategic intent 3)business strategy formulation 4) strategic functions and functional strategies 5) internal analysis 6) external analysis 7) competitive gaming strategy 8) corpotate strategy formulation 9)