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Business policy and stratergic management: concepts and applications /
| Главный автор: | |
|---|---|
| Формат: | Printed Book |
| Язык: | English |
| Опубликовано: |
New Delhi :
Prentice Hall of India,
2007.
|
| Редактирование: | 2nd. ed. |
Оглавление:
- 1) business policy and strategic management 2) strategic intent 3)business strategy formulation 4) strategic functions and functional strategies 5) internal analysis 6) external analysis 7) competitive gaming strategy 8) corpotate strategy formulation 9)