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Business policy and stratergic management: concepts and applications /

書誌詳細
第一著者: Gupta, Vipin ,.
フォーマット: Printed Book
言語:English
出版事項: New Delhi : Prentice Hall of India, 2007.
版:2nd. ed.
目次:
  • 1) business policy and strategic management 2) strategic intent 3)business strategy formulation 4) strategic functions and functional strategies 5) internal analysis 6) external analysis 7) competitive gaming strategy 8) corpotate strategy formulation 9)