טוען...
Marketing of high-technology products and innovations /
| מחבר ראשי: | |
|---|---|
| פורמט: | Printed Book |
| שפה: | English |
| יצא לאור: |
Delhi :
Pearson Education,
2006.
|
| מהדורה: | 2nd. ed. |
| נושאים: |
תוכן הענינים:
- 1)Introduction to high technology 2)Strategy and corporate culture in high tech firms 3)Relationship marketing;partnership andalliances 4)Market orientation and R&D-marketing interaction in high technology firms 5)Marketing research inhigh-tech market