Loading...
Marketing of high-technology products and innovations /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Delhi :
Pearson Education,
2006.
|
| Edition: | 2nd. ed. |
| Subjects: |
Table of Contents:
- 1)Introduction to high technology 2)Strategy and corporate culture in high tech firms 3)Relationship marketing;partnership andalliances 4)Market orientation and R&D-marketing interaction in high technology firms 5)Marketing research inhigh-tech market