تحميل...
Marketing of high-technology products and innovations /
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
Delhi :
Pearson Education,
2006.
|
| الطبعة: | 2nd. ed. |
| الموضوعات: |
جدول المحتويات:
- 1)Introduction to high technology 2)Strategy and corporate culture in high tech firms 3)Relationship marketing;partnership andalliances 4)Market orientation and R&D-marketing interaction in high technology firms 5)Marketing research inhigh-tech market