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Marketing of high-technology products and innovations /
| 主要作者: | |
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| 格式: | Printed Book |
| 语言: | English |
| 出版: |
Delhi :
Pearson Education,
2006.
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| 版: | 2nd. ed. |
| 主题: |
书本目录:
- 1)Introduction to high technology 2)Strategy and corporate culture in high tech firms 3)Relationship marketing;partnership andalliances 4)Market orientation and R&D-marketing interaction in high technology firms 5)Marketing research inhigh-tech market