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| LEADER |
00834nam a2200181Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9788131700550
|
| 082 |
|
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|a 658.8
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| 100 |
|
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|a Mohr, Jakki.et al
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| 245 |
|
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|a Marketing of high-technology products and innovations /
|c Jakki.et al Mohr
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| 250 |
|
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|a 2nd. ed.
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| 260 |
|
|
|a Delhi :
|b Pearson Education,
|c 2006.
|
| 300 |
|
|
|a 470 p.
|
| 505 |
|
|
|a 1)Introduction to high technology 2)Strategy and corporate culture in high tech firms 3)Relationship marketing;partnership andalliances 4)Market orientation and R&D-marketing interaction in high technology firms 5)Marketing research inhigh-tech market
|
| 650 |
|
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|x Marketing.
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 57883
|d 57883
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_MOH_M
|7 0
|9 57861
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 0
|o 658.8 MOH/M
|p 83329
|r 2012-10-27
|w 2012-10-27
|y BK
|