Mohr, J. a. (2006). Marketing of high-technology products and innovations (2nd. ed.). Pearson Education.
Chicago ZitierstilMohr, Jakki.et al. Marketing of High-technology Products and Innovations. 2nd. ed. Delhi: Pearson Education, 2006.
MLA ZitierstilMohr, Jakki.et al. Marketing of High-technology Products and Innovations. 2nd. ed. Pearson Education, 2006.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.