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Marketing management (Text and cases) /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
Mumbai:
Himalaya Publishing House,
2007.
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| Subjects: |
Table of Contents:
- 1) role of marketing and its relevance 2) marketing system 3)marketing process 4) consumer psychology 5) market segmentation 6) sales forecasting 7) marketing planning 8) brand management 9) packaging management 10) pricing decisions 11) advertising mana