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| LEADER |
00786nam a2200157Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 082 |
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|a 658.8
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| 100 |
|
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|a Bose, Biplab S.
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| 245 |
|
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|a Marketing management (Text and cases) /
|c Biplab S. Bose
|
| 260 |
|
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|a Mumbai:
|b Himalaya Publishing House,
|c 2007.
|
| 300 |
|
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|a 958 p.
|
| 505 |
|
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|a 1) role of marketing and its relevance 2) marketing system 3)marketing process 4) consumer psychology 5) market segmentation 6) sales forecasting 7) marketing planning 8) brand management 9) packaging management 10) pricing decisions 11) advertising mana
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| 650 |
|
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|x Marketing.
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| 942 |
|
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|c BK
|
| 999 |
|
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|c 57882
|d 57882
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_BOS_M
|7 0
|9 57860
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 5
|m 2
|o 658.8 BOS/M
|p 83328
|r 2017-10-17
|s 2017-07-06
|w 2012-10-27
|y BK
|