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International marketing. Ed8. /

Bibliografski detalji
Glavni autor: Czinkota, Michael R.
Daljnji autori: Ronkainen, IIkka A.
Format: Printed Book
Jezik:English
Izdano: Australia: Thomson South-Western, 2007.
Sadržaj:
  • 1)International marketing environment 2)International market entry and development 3)Export marketing mix 3)Global marketing mix