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Global marketing management /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Delhi :
Pearson Education,
2005.
|
| Edition: | 7th ed. |
| Subjects: |
Table of Contents:
- 1.Global Marketing Environment 2)Analyzing and Targeting Global Market Opportunities 3)Global Marketing strategy 4)Creating Global Marketing programs 5)Managing the Global Marketing programs