APA Edition Citation

Keegan, W. J. (2005). Global marketing management (7th ed.). Pearson Education.

Chicago Edition Citation

Keegan, Warren J. Global Marketing Management. 7th ed. Delhi: Pearson Education, 2005.

MLA Edition Citation

Keegan, Warren J. Global Marketing Management. 7th ed. Pearson Education, 2005.

Warning: These citations may not always be 100% accurate.