Khan, K. M., & Khan, M. N. (2006). Encyclopaedic dictionary of marketing. Response Books.
Chicago Edition CitationKhan, Kaleem Mohammed, and Mohammed Naved Khan. Encyclopaedic Dictionary of Marketing. New Delhi: Response Books, 2006.
MLA Edition CitationKhan, Kaleem Mohammed, and Mohammed Naved Khan. Encyclopaedic Dictionary of Marketing. Response Books, 2006.
Warning: These citations may not always be 100% accurate.