Public relations :strategies and tactics /

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Dades bibliogràfiques
Autor principal: Wilcox,Dennis L.
Altres autors: Cameron,Glen T.
Format: Printed Book
Idioma:English
Publicat: London: Pearson, 2006.
Edició:Ed.8
Matèries:
Public relations
Public relations > Authorship.
Business writing
Public relations > Study and teaching.
Taula de continguts:
  • 1. Role of public relations 2. Process of public relations 3. Strategy of public relations 4. Tactics of public relations 5. Application of public relations

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