Public relations :strategies and tactics /

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Bibliographic Details
Main Author: Wilcox,Dennis L.
Other Authors: Cameron,Glen T.
Format: Printed Book
Language:English
Published: London: Pearson, 2006.
Edition:Ed.8
Subjects:
Public relations
Public relations > Authorship.
Business writing
Public relations > Study and teaching.
Table of Contents:
  • 1. Role of public relations 2. Process of public relations 3. Strategy of public relations 4. Tactics of public relations 5. Application of public relations

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