Mass communication theory -foundations, ferment and future /

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Bibliographic Details
Main Author: Baran, Stanley J.
Other Authors: Davis, Dennis K.
Format: Printed Book
Language:English
Published: Australia: Thomson Wadsworth, 2007.
Edition:4th ed.
Subjects:
Mass media.
Table of Contents:
  • 1. Era of mass society and mass culture 2. Limited effects theory

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