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Consumer protection through mass awareness: new challenges and opportunities /
| Autore principale: | |
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| Altri autori: | |
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
New Delhi:
Mahamaya Publishing House,
2007.
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| Soggetti: |
Sommario:
- 1. Consumer protection through mass awareness: policies and strategies in the global age 2 Globalisation and its impact on consumers: challenges ahead 3 Bottlenecks in consumer redressal mechanism 4 consumerism an opportunity for marketers 5