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Consumer protection through mass awareness: new challenges and opportunities /

Dades bibliogràfiques
Autor principal: Uppal, R.K
Altres autors: Rimpi Kaur
Format: Printed Book
Idioma:English
Publicat: New Delhi: Mahamaya Publishing House, 2007.
Matèries:
Taula de continguts:
  • 1. Consumer protection through mass awareness: policies and strategies in the global age 2 Globalisation and its impact on consumers: challenges ahead 3 Bottlenecks in consumer redressal mechanism 4 consumerism an opportunity for marketers 5