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|a 8131502813
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| 082 |
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|a 658.83
|b ZIK/E.
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| 100 |
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|a Zikmund, William G.
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| 245 |
|
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|a Essentials of marketing research /
|
| 250 |
|
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|a 3rd
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| 260 |
|
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|a Australia:
|b Thomson South-Western,
|c 2007.
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| 300 |
|
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|a 414 p.
|
| 505 |
|
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|a 1.Introduction 2 Designing research studies 3 Measurement 4 Sampling and statistical theory 5 analysis and reporting 6 Comprehensive cases with computerised databases.
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| 700 |
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|a Babin, Barry J.
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| 999 |
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|c 57178
|d 57178
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|y BK
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