APA Edition Citation

Zikmund, W. G., & Babin, B. J. (2007). Essentials of marketing research (3rd.). Thomson South-Western.

Chicago Edition Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 3rd. Australia: Thomson South-Western, 2007.

MLA Edition Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 3rd. Thomson South-Western, 2007.

Warning: These citations may not always be 100% accurate.