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Internet marketing and e-commerce /
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
Australia:
Thomson South- western,
2007.
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Table of Contents:
- 1 Introduction 2 A digital world 3 Networks 4 Individuals online 5 Essential skills 6 Web business models 7 Online branding 8 Usability, crdiibility and persuation 9 Traffic building 10 Perssonaliztion 11 Creating commitment 12 Innovati