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Internet marketing and e-commerce /

Bibliographic Details
Main Author: Hanson, Ward A.
Other Authors: Kalyanam, Kirthi
Format: Printed Book
Language:English
Published: Australia: Thomson South- western, 2007.
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245 |a Internet marketing and e-commerce / 
260 |a Australia:  |b Thomson South- western,  |c 2007. 
300 |a 642 p. 
505 |a 1 Introduction 2 A digital world 3 Networks 4 Individuals online 5 Essential skills 6 Web business models 7 Online branding 8 Usability, crdiibility and persuation 9 Traffic building 10 Perssonaliztion 11 Creating commitment 12 Innovati 
700 |a Kalyanam, Kirthi 
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