Loading...
Green marketing : concepts and cases /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Hyderabad:
ICFAI Books,
2006.
|
| Subjects: |
Table of Contents:
- 1)An Introduction to Green Marketing.2)Green Product Design.3)Supplier Environmental Management.4)Green Food Claims.5)Green Marketing:The Indian Scenario.6)Green Marketing:An Attitudinal and Behavioral Analysis of Indian Consumers.7)Green Marketing:A Crit