Lataa...
Green marketing : concepts and cases /
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Printed Book |
| Kieli: | English |
| Julkaistu: |
Hyderabad:
ICFAI Books,
2006.
|
| Aiheet: |
Sisällysluettelo:
- 1)An Introduction to Green Marketing.2)Green Product Design.3)Supplier Environmental Management.4)Green Food Claims.5)Green Marketing:The Indian Scenario.6)Green Marketing:An Attitudinal and Behavioral Analysis of Indian Consumers.7)Green Marketing:A Crit