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Case studies in strategic marketing management /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Hyderabad:
ICFAI University,
2006.
|
Sommario:
- 1) State bank of India : Competitive Strategies of a market leader 2) Sony ericsson's Mobile music strategy 3) monster Inc : Strategic growth in India 4) The Nirma story 5) Pepsico's focus strategy 6) harrah's CRM Strategy 7) Hindustan Times vs Times of I