Case studies in strategic marketing management /

ग्रंथसूची विवरण
मुख्य लेखक: ICFAI UNIVERSITY ( Corp.)
स्वरूप: Printed Book
भाषा:English
प्रकाशित: Hyderabad: ICFAI University, 2006.
विषय - सूची:
  • 1) State bank of India : Competitive Strategies of a market leader 2) Sony ericsson's Mobile music strategy 3) monster Inc : Strategic growth in India 4) The Nirma story 5) Pepsico's focus strategy 6) harrah's CRM Strategy 7) Hindustan Times vs Times of I

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