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Case studies in strategic marketing management /

Bibliographic Details
Main Author: ICFAI UNIVERSITY ( Corp.)
Format: Printed Book
Language:English
Published: Hyderabad: ICFAI University, 2006.
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300 |a 314 p. 
505 |a 1) State bank of India : Competitive Strategies of a market leader 2) Sony ericsson's Mobile music strategy 3) monster Inc : Strategic growth in India 4) The Nirma story 5) Pepsico's focus strategy 6) harrah's CRM Strategy 7) Hindustan Times vs Times of I 
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