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Case studies in marketing communications /

Dades bibliogràfiques
Format: Printed Book
Idioma:English
Publicat: Hyderabad: ICFAI Books, 2006.
Matèries:
Taula de continguts:
  • 1) Marketing and Communication Strategy of Titan Industries watch division 2) VIP Industries : Positioning itself as a lifestyle brand 3) The Onida Devil Returns 4) BMW's " company of ideas " Compaign : Targeting the "creative class" 5) Colorplus : Redefi