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Case studies in marketing communications /
| Format: | Printed Book |
|---|---|
| Language: | English |
| Published: |
Hyderabad:
ICFAI Books,
2006.
|
| Subjects: |
Table of Contents:
- 1) Marketing and Communication Strategy of Titan Industries watch division 2) VIP Industries : Positioning itself as a lifestyle brand 3) The Onida Devil Returns 4) BMW's " company of ideas " Compaign : Targeting the "creative class" 5) Colorplus : Redefi