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|a 658.802
|b CAS
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| 245 |
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|a Case studies in marketing communications /
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| 260 |
|
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|a Hyderabad:
|b ICFAI Books,
|c 2006.
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| 300 |
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|a 308 p.
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| 505 |
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|a 1) Marketing and Communication Strategy of Titan Industries watch division 2) VIP Industries : Positioning itself as a lifestyle brand 3) The Onida Devil Returns 4) BMW's " company of ideas " Compaign : Targeting the "creative class" 5) Colorplus : Redefi
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| 653 |
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|a Management of maketingMarketing management
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| 999 |
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|c 57010
|d 57010
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