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Case studies in services marketing, vol.1 /
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| Format: | Printed Book |
| Language: | English |
| Published: |
Hyderabad:
ICFAI Books,
2006.
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| Subjects: |
Table of Contents:
- 1) Banyan Tree : Developing a powerful service brand 2) Bossard Asia Pacific : Can It Make Its CRM strategy Work 3) Customer asset management at DHL in asia 4) Customer service at Singapore Airlines 5) Lessons in customer service from Wal-Mart 6) Mumbai