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Case studies in services marketing, vol.1 /

Bibliografiska uppgifter
Huvudupphovsman: ICFAI UNIVERSITY. Corp
Materialtyp: Printed Book
Språk:English
Publicerad: Hyderabad: ICFAI Books, 2006.
Ämnen:
Innehållsförteckning:
  • 1) Banyan Tree : Developing a powerful service brand 2) Bossard Asia Pacific : Can It Make Its CRM strategy Work 3) Customer asset management at DHL in asia 4) Customer service at Singapore Airlines 5) Lessons in customer service from Wal-Mart 6) Mumbai