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Merchandising: concepts and cases /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
Hyderabad:
ICFAI Books,
2006.
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| Subjects: |
Table of Contents:
- 1)An introduction to Merchandising.2)Toward Better Shelf Control.3)Simplifying Business.4)What is Open to Buy.5)Implementation in Merchandise Planning.6)Visual Merchandising:'Eye'ing for Purchase.7)The Design Charisma.8)The Art and Science of Merchandise