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Media research methodology /
| 主要作者: | |
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| 格式: | Printed Book |
| 語言: | English |
| 出版: |
New Delhi:
Adhyayan Publishers & Distributors,
2007.
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| 主題: |
書本目錄:
- 1) Media Research Planning 2) Media Use and Selectivity 3) Audience Research 4) Cross Media Measurements 5) User-centered Research Methods 6) Consumer's Relationships with Media 7) Simulations Media Usage 8) Internet Research 9) Understanding Media Wa