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Media research methodology /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
New Delhi:
Adhyayan Publishers & Distributors,
2007.
|
| Soggetti: |
Sommario:
- 1) Media Research Planning 2) Media Use and Selectivity 3) Audience Research 4) Cross Media Measurements 5) User-centered Research Methods 6) Consumer's Relationships with Media 7) Simulations Media Usage 8) Internet Research 9) Understanding Media Wa