Á lódáil...
Media research methodology /
| Príomhúdar: | |
|---|---|
| Formáid: | Printed Book |
| Teanga: | English |
| Foilsithe: |
New Delhi:
Adhyayan Publishers & Distributors,
2007.
|
| Ábhair: |
Clár Ábhair:
- 1) Media Research Planning 2) Media Use and Selectivity 3) Audience Research 4) Cross Media Measurements 5) User-centered Research Methods 6) Consumer's Relationships with Media 7) Simulations Media Usage 8) Internet Research 9) Understanding Media Wa