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Media research methodology /

Bibliographic Details
Main Author: Ahluwaliya, J.P
Format: Printed Book
Language:English
Published: New Delhi: Adhyayan Publishers & Distributors, 2007.
Subjects:
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020 |a 8184350820 
082 |a 302.23072  |b AHL/M 
100 |a Ahluwaliya, J.P. 
245 |a Media research methodology / 
260 |a New Delhi:  |b Adhyayan Publishers & Distributors,  |c 2007. 
300 |a 224p 
505 |a 1) Media Research Planning 2) Media Use and Selectivity 3) Audience Research 4) Cross Media Measurements 5) User-centered Research Methods 6) Consumer's Relationships with Media 7) Simulations Media Usage 8) Internet Research 9) Understanding Media Wa 
653 |a Mass Media 
999 |c 56775  |d 56775 
952 |0 0  |1 0  |4 0  |6 302_230720000000000_AHL_M  |7 0  |9 56753  |a UL  |b UL  |c ST1  |d 2012-10-27  |l 0  |o 302.23072 AHL/M  |p 82026  |r 2012-10-27  |w 2012-10-27  |y BK