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Industrial marketing /
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
Mumbai:
Jaico publishing house,
2006.
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| Subjects: |
Table of Contents:
- 1. Industrail marketing function 2 Marketing organisation 3 Marketing environment 4 Industrail buyer behaviour 5 Buyer behaviour models 6 Marketing information system and research 7 Demand measurment and forecasting 8 Target marketing 9 S