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Strategic marketing management: Planning, implementation and control /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Viva Books,
1999.
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| Edition: | 2nd. ed. |
| Subjects: |
Table of Contents:
- 1. The nature of marketing 2. The management process 3. A modelling approach 4. Strategic decisions and the nature of strategy 5. The marketing/strategy interface 6. One where we now strategic and marketing analysis 7. Marketing auditing and SWOT analys