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00917nam a2200205Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 8176490709
|
| 020 |
|
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|a 8176490709
|
| 082 |
|
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|a 658.8
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| 100 |
|
|
|a Wilson, Richard M. S.
|
| 245 |
|
|
|a Strategic marketing management:
|b Planning, implementation and control /
|c Richard M. S. Wilson
|
| 250 |
|
|
|a 2nd. ed.
|
| 260 |
|
|
|a New Delhi :
|b Viva Books,
|c 1999.
|
| 300 |
|
|
|a 827 p.
|
| 505 |
|
|
|a 1. The nature of marketing 2. The management process 3. A modelling approach 4. Strategic decisions and the nature of strategy 5. The marketing/strategy interface 6. One where we now strategic and marketing analysis 7. Marketing auditing and SWOT analys
|
| 650 |
|
|
|x Marketing.
|
| 700 |
|
|
|a Gilligan, Colin
|
| 942 |
|
|
|c TXT
|
| 999 |
|
|
|c 56111
|d 56111
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_WIL_S
|7 0
|9 56089
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 0
|o 658.8 WIL/S
|p 80859
|r 2012-10-27
|w 2012-10-27
|y TXT
|