APA Edition Citation

Wilson, R. M. S., & Gilligan, C. (1999). Strategic marketing management: Planning, implementation and control (2nd. ed.). Viva Books.

Chicago Edition Citation

Wilson, Richard M. S., and Colin Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 2nd. ed. New Delhi: Viva Books, 1999.

MLA Edition Citation

Wilson, Richard M. S., and Colin Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 2nd. ed. Viva Books, 1999.