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Review of marketing research v.1 /
| Other Authors: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Prentice Hall of India,
2006.
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Table of Contents:
- 1. A reppraisal of the role of emotion in cunsumer behaviour: traditional and contemporary approaches 2. The eye of the beholder: beauty as a concept in everyday discourse and thje collective photographic essay 3. Consumer information acquisition: