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Consumer behaviour: Dynamics of building brand equity /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
New Century,
2005.
|
Table of Contents:
- 1. Quality management 2. Interrelationship between pricing brand name and quality 3. Buyer's perception of product quality 4. Quality perception: Durable products 5. Quality perception: Semi durable products 6. Quality perception: Non durable products 7.