APA Edition Citation

Soma Sen Gupta. (2005). Consumer behaviour: Dynamics of building brand equity. New Century.

Chicago Edition Citation

Soma Sen Gupta. Consumer Behaviour: Dynamics of Building Brand Equity. New Delhi: New Century, 2005.

MLA Edition Citation

Soma Sen Gupta. Consumer Behaviour: Dynamics of Building Brand Equity. New Century, 2005.

Warning: These citations may not always be 100% accurate.