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Text book of strategic management /

Bibliographic Details
Main Author: Mathur, U. C.
Format: Printed Book
Language:English
Published: Delhi : Macmillan India, 2005.
Table of Contents:
  • 1. Strategic imperatives 2. Firms internal strengths:Core competencies 4. External analysis 5. Sustainable competitive advantage 6. Competitive advantage on web marketing 7. Operations level strategy 8.Corporate level strategy: Corporate governance 9. Gl