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Media programming: Strategies and practices /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
Australia:
Thomson Wadsworth,
2006.
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| Edition: | 7th ed. |
Table of Contents:
- 1. Programming resources and constraints 2. Broadcast television strategies 3. Cable, satellite, and online strategies 4. Radio programming.